Your business name is the name you call your business when you carry on your business in Australia.
And it’s the name that appears on your website or shop front.
You’ll need to register a business name if you run your business under a name other than your own.
You’ll register your business name with ASIC. And this step allows you to use your business name in any state or territory in Australia.
And a business name is just that, it does not have its own legal personality and it's not a company. A company is a separate legal entity. I wrote about this here.
Registering a business name does not provide you with intellectual property protection but it's mandatory.
You can apply for a trademark if you want to protect your business name on the IP Australia website.
Finally, you’ll need to renew your business name either yearly or every 3 years.
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I wish you every success in your ventures!